BRAND CLARITY, beautifully EXECUTED
High-trust design for brands that need their communications and spaces to look as good as they perform
About me
I’m Sharmelle, the designer behind Fable to Fold. With over 20 years’ experience across retail, beauty and sport, I create branding, packaging, POS to environmental graphics that look premium and work hard online, in-store and at events.
I help brands become pitch-ready and shelf-ready - clarifying the story, sharpening the hierarchy, and building a cohesive visual system that carries through every touchpoint.
My background spans packaging, publication layout and campaign work. The through-line is calm structure, high craft and design systems that scale.
I lead every project and collaborate with a small network of trusted designers and creatives when specialist support is needed.
A curated selection of packaging, branding and campaign work.
Just some of the brands I’ve worked with
Clients and partners I’ve supported in-house and collaboratively.
Get in touch
For enquiries, collaborations, or just to say hello, reach out to me at fabletofold@gmail.com