Prescription Clinic Range: Minimal, Premium Packaging

The brief for the Philip Kingsley Clinic Prescription range was clear: elevate heritage and premium cues while maintaining the brand’s clinical authority. I created a packaging system built around clean white packs, restrained black typography, and black lids to deliver a modern, high-end finish that still feels medically credible.

Working closely with the NPD team, I refined the range architecture and on-pack hierarchy to improve ease of use and navigation—making it simpler for customers (and clinicians) to identify the right product quickly. Alongside the visual refresh, we considered practical improvements to support more sustainable outcomes, ensuring the range felt both elevated and fit for the future.