Christmas Retail Gifting: Packaging with Heritage Illustration

For Christmas, I developed a cohesive packaging system for a set of bundled routines—each curated for a specific hair type or concern—to make gifting feel effortless while improving on-shelf navigation. The design celebrates Philip Kingsley heritage through an illustrated story of the brand’s home in Mayfair, paired with campaign imagery that leans into a confident 70s-inspired mood. The result is a premium, giftable range that feels both nostalgic and contemporary, with clear differentiation across bundle types.