Swimcap Packaging: Shelf Differentiation & Navigation

Redesigned the Swimcap packaging to clearly differentiate it from Elasticizer within the Treatments range, introducing an icon-led navigation system and supporting design elements that stay true to the Philip Kingsley brand while making the product purpose instantly recognisable on shelf.
In addition to improving on-shelf differentiation, I contributed to the Swimcap relaunch campaign—supporting shoot creative, and delivering press and promotional assets for launch events to ensure the packaging system and campaign roll-out felt cohesive.